Editorials: Of Xbox on Windows Phone, and Aretha Styled Dreams
Xbox and Xbox Live are the stuff of business legend. Dogged for years by reporters and analysts as a money hole, the product has become the poster child of what happens when a product team stays true to their vision and adapts with changes in an industry. It’s Microsoft’s iPod, they’re entertainment juggernaut. It understands marketing, it listens to customers, it doesn’t overemphasize it’s partners. In short the Xbox and likewise Xbox Live, is the gem of Microsoft’s Interactive Entertainment Business. So when Microsoft announced that going forward Windows Phone 7 would be their “mobile console” we had dreams. Dreams of playing miniature versions of our favorite Xbox games on the go. How gullible we were.